In 2023, Landor has rebranded with a new fluid identity that features visual, verbal, sonic and motion elements. Water serves as the inspiration behind the work, drawing from the brand story that Walter Landor founded the company on a ferry boat in San Francisco harbour. A new core colour, ultramarine, links back to this story once more — a rare pigment that was imported during the Renaissance, often used by artists. The new wordmark combines contemporary serifs with subtle design features, to communicate both gravitas and playfulness.
Personal role
Core designer; Brand identity system development & refinement, Brand roll-out, Brand architecture, UX/UI, Motion, Social media visual & strategy, Experience design